3 Looks You Can Easily Curate For Your First Branding Session
So you haven’t booked that branding session yet because you don’t know what to wear. Valid point, but luckily we know a thing or two about branding session wardrobe. Most photographers provide their clients inspiration boards to get them started on their wardrobe journey, but if you don’t know where to start for your next branding session, this blog post is for you.
The easiest way to approach your branding session wardrobe is by putting together a Session Wardrobe Capsule. What’s that you ask? A Session Wardrobe Capsule is a collection of looks (literally from head to toe) that present a beautifully cohesive (and did we mention high-end and professional?) vibe. Curating a Session Wardrobe Capsule means your images will always compliment each other across all of your platforms including your website, social media and marketing materials.
No matter how much coverage time you book, these three minimum looks will definitely take your Branding Session from meh to mogul in no time.
Look 1: The Power Suit
Branding means business. So what better way to introduce yourself as a boss than the always timeless Power Suit? For an even bigger wave, skip the traditional colors like black or grey which can sometimes read as “I’m trying to blend in” and go for bolder colors such as white which proudly proclaim “I was born to stand out!”
Look 2: A Leisure Look
A good branding session showcases you from several angles including what you do in your leisure time (a great way to remind your audience that you are indeed human just like them btw). A leisure look also makes for great filler content, especially for your blog or instagram feed. When rocking a leisure look, don’t forget to match these colors with your more “boss” looks that they can easily fit into your website or social media feed. The key to a great session wardrobe capsule is to keep everything visually cohesive no matter what you’re wearing.
Look 3: Personality Pick
A curated session wardrobe capsule is important to create stellar brand images that get noticed, but that doesn’t mean wear things you wouldn’t normally. Your audience wants to know who you are, really, so incorporating your true personality (within the session wardrobe capsule, of course) is highly suggested. If you are normally a lux gal at heart then bring that lux vibe to your session. If we can typically catch you in a flowy dress on a Tuesday, then be sure to pack one.
Images by Lead Photographer Kelley Raye