As a human in 2023, we all should be aware of the importance of branding by this point. But have you ever considered how visual branding can impact your marketing efforts? Professional branding photography is one way to ensure your brand’s visuals are cohesive and compelling. If you’re considering a branding photography session, here are the best ways to prepare.

1. Define Your Brand

Before jumping into a branding photography session, take a moment to define your brand. What message do you want to convey? What emotions do you want to evoke? What colors and designs represent your brand? Knowing your brand identity will help you communicate effectively with your photographer and ensure the session captures your brand’s essence.

2. Narrow Down the Session Theme

Branding photography sessions can cover various areas of your business, from your products and services to your team and workspace. To keep everything organized and cohesive, choose a theme or vibe for your session. For example, if you run a wellness center, you might want to focus on capturing the relaxing atmosphere in addition to what a client can expect when they work with you.

3. Hire a Professional Photographer

Investing in a professional photographer is crucial for achieving high-quality results that truly represent your brand. Research photographers in your area and look at their portfolio to ensure their style and experience aligns with your vision. Don’t forget to ask about pricing, scheduling, and what’s included in the package.

4. Hire a Professional Makeup Artist

Even if you don’t wear makeup on a daily basis, a photographer is always going to advise you to hire an mua. A polished face is going to pop on screen in a way that will leave you feeling confident and ready to take on the world. And for non-makeup wearers, a true makeup expert will know how to do everything from the natural, fresh face look to high glam; so no matter your preference, be sure to have a MUA on stand by to help bring out your best features.

5. Create a Mood Board

With your brand and theme in mind, a mood board will help you relay to your photographer the type of images you would like to achieve. Your mood board will also jump-start the shot list that your photographer should create for you.

6. Secure a Space

Choose a space that already has a vibe that complement your brand’s theme. This could be a bustling downtown street, a lifestyle photography studio, your home office and more. If you’re shooting inside a studio, be sure to research and book the space a few weeks in advance. Bonus points if the studio you love already has props as well, which means less stuff to remember to bring with you.

7. Plan Out Your Wardrobe

You and your team will be the stars of the branding session, so make sure you dress appropriately. Choose clothing that aligns with your brand’s style and colors, and avoid wearing clothes with prominent logos or patterns that may clash with the images’ overall aesthetic.

In conclusion, preparation is key to a successful branding photography session. By following these tips, you can ensure your session captures your brand’s essence and gives your marketing efforts a boost.

Photography by Kelley Raye

How To Prep For Your Branding Photography Session